Press Room
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We’re always ready to share our story with journalists across the globe. If you’re a member of the media and would like more information, you can get in touch with our press team by sending an email to pr@lufa.com.
Only media inquiries will receive a direct response. If you’re a Lufa subscriber, or for other general inquiries, please visit: montreal.lufa.com/help.
Recent Coverage
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Press Kit
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A Brief Introduction
At Lufa Farms, we’re on a mission to change the way people eat by growing food where people live and growing it more sustainably. To accomplish this, we built the world’s first commercial rooftop greenhouse in 2011 and three more greenhouses since then (built in 2013, 2017, and 2020). With each new greenhouse, we hold ourselves to an ever higher standard of sustainability and technical ingenuity growing dozens of vegetables, greens, and herbs hydroponically. All of our greenhouses run following our five principles of responsible agriculture: using no new land, recirculating water, conserving energy, reducing waste, and using biocontrols instead of synthetic pesticides. We also partner with local farmers and food makers to provide our customers with hundreds of products through our online Marketplace. Every week, we assemble 20,000 customized baskets filled with fresh, local, responsible food and deliver them to our network of pick-up points across Quebec, or straight to customers’ doors. As we grow we aim to continue developing an economically and ecological sustainable model of food production.
2009
Founded
300+
Employees
17K
Weekly shipped baskets
100+
Varieties of rooftop grown vegetables
4
Active Rooftop Farms
300K
Sq. ft. of growing space
300+
Sustainable partners
2200+
Products on the marketplace
400+
Pick-up points
Timeline
Meet the founders
Lauren Rathmell and Mohamed Hage are co-founders of Lufa Farms. They built the world’s first commercial rooftop greenhouse, with the vision of changing the way cities eat and creating an ecologically and economically sustainable model for urban farming.
With a biochemistry degree from McGill University, Lauren serves as Greenhouse Director, where she oversees all farming and plant science activities for the company's rooftop greenhouses. She took on the challenge of developing Lufa Farms’ sustainable farming practices, growing food commercially in a polyculture setting using no synthetic pesticides. She’s also responsible for the Communications Department and safekeeping of the Lufa Farms vision, mission, and voice.
Mo, an engineer at heart, is the CEO of the company. With a natural talent for creating connections with experts in various fields, Mo has worked to build Lufa Farms from the ground up and actively oversees the day-to-day operations of the distribution centre, logistics, and expansion projects. He’s out to innovate and automate by leading the charge to build a self-sufficient and highly scalable local food engine, with custom software and logistics tools for everything from auto-ordering and inventory management to basket assembly and customer service.
Together, they're leading Lufa Farms to continued growth in and beyond Montreal through a shared belief that technology, efficiency, and sustainability can provide true solutions to global problems.
Latest News
Lufa Farms breaks ground on their fourth greenhouse
2019-11-21 —