Every day, we deliver directly to our customers (a.k.a. Lufavores) thousands of food baskets filled with our rooftop-grown veggies. We meet this daily challenge with a vision: to create a better food system, encompassing our rooftop farms and local agriculture in all shapes and sizes. This means farming on rooftops in cities, partnering up with local farmers and food makers, and creating a community of pick-up points to deliver all this food as directly as possible.
We built the world’s first commercial rooftop greenhouse on an industrial building in Montreal, Quebec, to prove that high-yield, year-round farming is a smarter, more sustainable, and commercially viable way to feed cities. Since then, we’ve built new and bigger and better rooftop greenhouses, to grow more and more vegetables.
Rooftop farms aren’t meant to replace local farms and food makers (not everything can be grown on rooftops after all). Altogether, we’re building a healthier, more sustainable local food system. We seek out partners who share our values of transparency and sustainability and work closely with them for our online farmer’s market, the Marketplace, to offer locals a full selection of products.
We developed a community of hundreds of neighbourhood pick-up points to get food from our rooftops and partners to Lufavores as directly as possible. The idea is efficiency, convenience, and community-building.
Urban farming might bring up romantic images, but feeding cities by growing vegetables on rooftops - and reinventing a broken food system - is hard work for hardworking people. You’ve got to be organized, efficient, adaptable, ready to learn, and willing to get your hands dirty. Got what it takes?
Reinventing a broken food system without a community is unthinkable. Our growing cohort of Lufavores keep us on our toes. We communicate with them daily to ensure we keep doing things right. We also open our doors for community visits and open houses. It’s essential for people to know their farmer, know their food, know where it’s from and how it’s grown.
We’re working with local nonprofits so that individuals and families in need can become Lufavores. Thanks to weekly Marketplace credits from our community pool and a 50% discount on us on all fruits and veg, hundreds of community members will get the chance to customize their own baskets and have access to fresh, local, responsible food. We believe wholeheartedly that this is the most impactful way we can all come together to contribute to our local community.
We’re always ready to share our story with journalists across the globe. If you’re a member of the media and would like more information, you can get in touch with our press team by sending an email to pr@lufa.com.
Only media inquiries will receive a direct response. If you’re a Lufa subscriber, or for other general inquiries, please visit: montreal.lufa.com/help.
